From: Bill Seery (email suppressed)
Date: Fri Dec 08 2006 - 08:54:38 PST
If you are familiar with The Way Things Go by Peter Fischli & David
Weiss you might like (or deeply resent) this.
http://www.albinoblacksheep.com/flash/honda.php
Appropriation is a two way street
Bill
<<There are no computer graphics or digital tricks in the film.
Everything you see happened in real time exactly as you see it. The
film took 606 takes. On the first 605 takes, something, usually very
minor, didn't work. They would then have to set the whole thing up
again. The crew spent weeks shooting night and day. By the time it
was over, they were ready to change professions. The film cost six
million dollars and took three months to complete including full
engineering of the sequence. It is fast becoming the most downloaded
advertisement in Internet history. Honda executives figure the ad
will soon pay for itself simply in "free viewings" (Honda isn't
paying a dime to have you watch this commercial!). When the ad was
pitched to senior executives, they signed off on it immediately
without any hesitation - including the costs. Everything you see in
the film (aside from the walls, floor, ramp, and complete Honda
Accord) is parts from two cars. The voiceover is Garrison Keillor.
Oh, and about those funky windshield wipers. On the new Accords, the
windshield wipers have water sensors and are designed to start doing
their thing automatically as soon as they become wet.>>
__________________________________________________________________
For info on FrameWorks, contact Pip Chodorov at <email suppressed>.